Do your clients see you as THE choice or just one of the herd? What determines why you (yourself) buy from one company rather than another? It’s their brands’ images and reputations and the relationships you have with them. This is what J&N Brand Consult helps you develop.

Are you building a successful business? Are you stuck and don’t want to waste another minute floundering? This is the right time to build your blue ocean brand strategy to differentiate yourself from the rest.

There is a market shift in a red sea competition. The consumer market has a large number of sellers with low barriers to entry; availability of perfect info for customers; and homogeneous (commodity alike) products. Some brands even copy others to look alike.

What role, therefore, does Brand Management play in this environment?

Marketing & communications has traditionally been about creating promises and expectations to consumers. Brand Management expert Joshua Ngala created J&N Brand Consultancy to fill a gap that companies make in their traditional promise by delivering that promise.

Joshua believes that the answer to this gap is in two folds:

1. Many companies lack the brand strategy, and structure. A brand is what business is all about in the hearts and minds of the people most important to its future. No business can truly excel without a brand ideal. Companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin.

2. The conventional wisdom says companies must always put the customer first. Employees First, Customers Second (EFCS) offers the greatest opportunity to drive transformation and creation of value addition. This approach reduces the toxic culture that affects product or service processes. In any services business, however, the true value is created in the interface between the customer and the employee. So, by putting employees first, you can bring about fundamental change.